Types of Content Marketing...

 Content Marketing: The Passion Marketing of 2021:

Content Marketing is the passion marketing booming in the era of the 20th Century. Content available on the various platforms in the forms of audio, video, blogs, written and many more have to share the information of their potential, products, possessions, and quality of their services delivered. Content Marketing is the content generated for the targeted audience via a medium of information that can be delivered digitally like video, email, social media platforms, another mode of expression in Content Marketing. As content marketing is one of the leading marketing strategies where maximum engagement of targeted audiences is possible. It is leading to the marketing based on the passion economy where a particular product is delivered on demand of targeted audiences and growth is exponential by nature.

Content Types:

Going to the expansion of Content Marketing there are various types of content marketing starting from basic social media to advanced content marketing. Though the dominant content types are Video, Written, Visual, Audio Content we can subdivide the Content Marketing into following:-

1. Podcasting:

Podcasting of any content such as a web series podcast, educational podcast, freelancing audio podcast of motivational speakers, personality development, etc. any content that is a service that allows internet users to download the information from the podcasting website or the podcasting social media channels and listen to them in their personal audio players. Podcasting of the successful personalities, their life achievements, struggle to success can be covered under this marketing as well where the followers can reach their podcast through the social media platforms.

2.  YouTube Marketing:

YouTube Marketing is one of the trending content marketing which is used to promote the products, businesses and services on the YouTube Platforms by uploading the videos on the YouTube channel or using the ads on YouTube for promotion of the brands and products. YouTube has more than 2 billion users in the world so making it more feasible to reach the target audience using YouTube Marketing. 

3. Blogging:

Blogging the medium of reaching the targeted audience via blogs on particular topics or delivering the information of the home business to the audiences. The most important part of Blogging is the Topic in which blogs are available online. Since there is no limitation for writing a blog to particular topics blogs can be written for anything starting from entertainment, education, tourism, medicine, product glimpse, website knowledge, etc.  

4. Webinars:

A webinar is an interactive form of content marketing where the audiences can interact with the service provider through webinars. The users can access the content with the live web seminars and sessions or multiple seminars for the series of courses online provided by the content creator using social media platforms. Webinars are a very productive way to know about the interest of customers for the products online and it has no limitation of distance as well. The webinar is a very efficient way of generating leads.

5. Social Networking:

Social media Networking is the latest form of digital networking with unlimited access to people all over the world. The links and networking via social media platforms like Facebook, Twitter, Pinterest, Instagram, etc. play a vital role in networking, branding, promotion of the products and services. The region covering the content may be entertainment, food, media and communication, events, brand promotion, talent showcase, etc. Social networking opens up possibilities for more tie-ups and link-ups digitally with people from different areas of the world. The exposure is exponential as it increases the possibilities of the connection by more than 100% as compared to traditional on-field connections.

 

6. SEO:

Search Engine Optimization is the logical method of increasing the ranking on the search engine with improving the quality and quantity of the website traffic to a web page from search engines. The SEO keywords are set to the usage of the words that will take the users to your website via a search engine. The content of the SEO plays a vital role for drawing the traffic to your website thus it is very crucial that SEO be precise and error-free. It leads to landing up the services searched by the customer to the pages optimized for the service provision and high ranking.

7. Comment Marketing:

Comment Marketing is commenting on the blogs related to your services and has good traffic in the blogs of others. Commenting on blogs should be relevant and insightful so that the traffic on the website may click the link provided by you and reach through your website. This is a very easy and to the point approach for the users searching for content of similar nature and good quality. Though usage of misleading topics for the direction of the traffic should be avoided so that the blog could get a good quality image and highly authentication is maintained. This will attract more users and traffic to reach your blogs on regular basis and can build up good recognition on the market.

8. Email Marketing:

Email marketing is one of the authenticated marketing that follows remarketing of the traffic who has approached for the services and products using the Gmail or email as in inquiry or who had been prior customers of the services. Email marketing has been one of the successful models of marketing to send advertisements, request business, services available on the market to the target audience.

9. News/ Media/ PR:

PR is a very effective way of content marketing where PR has a connection with influencers on the media, maintaining a personal relationship with news, media, and journalism. PR is a very important and professional responsibility that acts as a bridge between the customers and the media influencer in the market of the content. PR  firms are responsible for creating and placing content worth telling. The visibility of your brand to the right people is accurately done with the support of PR.

Conclusion:

Content Marketing is the innovation market thus its exact categorization is not just, cause it is innovated with time and it will become broader and wider in upcoming years as well. As said it is the future of the exponential economy, Content Marketing is nothing less than passion Marketing that is limitless till the time innovation exists.